<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0">
  <channel>
    <title>DFY Automation blog</title>
    <link>https://dfyautomation.io/blog/</link>
    <description>Cold email and outbound, explained by Ali Asghar and Javeria Shah.</description>
    <language>en</language>
    <item>
      <title>Account signal alerts for an enterprise SDR team: 2 top-tier signals in the first test run</title>
      <link>https://dfyautomation.io/case-studies/account-signal-alerts-for-enterprise-sdrs/</link>
      <guid>https://dfyautomation.io/case-studies/account-signal-alerts-for-enterprise-sdrs/</guid>
      <pubDate>Thu, 05 Nov 2026 12:00:00 GMT</pubDate>
      <description>An agent watches an enterprise SDR team's top accounts every day and sends a full account card when an executive changes or a major event happens.</description>
    </item>
    <item>
      <title>AI signal agents for an AI security company: daily launch and threat briefs</title>
      <link>https://dfyautomation.io/case-studies/ai-signal-agents-for-security-sales/</link>
      <guid>https://dfyautomation.io/case-studies/ai-signal-agents-for-security-sales/</guid>
      <pubDate>Thu, 05 Nov 2026 12:00:00 GMT</pubDate>
      <description>Two AI agents run every day for an AI security company: one finds AI product launches, one finds AI-related breaches, and sales gets briefs with contacts and openers.</description>
    </item>
    <item>
      <title>CRM hygiene and customer signals for a vertical SaaS company</title>
      <link>https://dfyautomation.io/case-studies/crm-hygiene-and-customer-signals/</link>
      <guid>https://dfyautomation.io/case-studies/crm-hygiene-and-customer-signals/</guid>
      <pubDate>Thu, 05 Nov 2026 12:00:00 GMT</pubDate>
      <description>One system for a vertical SaaS company: it keeps the CRM clean, watches every customer for expansion and churn signals, and flags net new accounts worth a call.</description>
    </item>
    <item>
      <title>Google vs Azure inboxes for cold email: how many per domain, and what they cost</title>
      <link>https://dfyautomation.io/blog/google-vs-azure-inboxes-for-cold-email/</link>
      <guid>https://dfyautomation.io/blog/google-vs-azure-inboxes-for-cold-email/</guid>
      <pubDate>Tue, 03 Nov 2026 12:00:00 GMT</pubDate>
      <description>Google fits 3 inboxes per domain at 15 emails a day; Azure fits up to 75 at 4 a day. At 2,000 emails a day, all Azure costs about 44% less in year one.</description>
    </item>
    <item>
      <title>How to build a TAM list for free, with lookalikes and filters</title>
      <link>https://dfyautomation.io/blog/how-to-build-a-tam-list-for-free/</link>
      <guid>https://dfyautomation.io/blog/how-to-build-a-tam-list-for-free/</guid>
      <pubDate>Thu, 29 Oct 2026 12:00:00 GMT</pubDate>
      <description>Build a TAM list for free: start from lookalikes of your best customers or filter by market, size and keywords. 5 customers gave 8,300 US lookalike companies.</description>
    </item>
    <item>
      <title>What to prepare before hiring a cold email agency: 4 things</title>
      <link>https://dfyautomation.io/blog/before-hiring-a-cold-email-agency/</link>
      <guid>https://dfyautomation.io/blog/before-hiring-a-cold-email-agency/</guid>
      <pubDate>Mon, 26 Oct 2026 12:00:00 GMT</pubDate>
      <description>What to prepare before hiring a cold email agency: an ICP of 30,000+ companies, one pain point per campaign, a value-first lead magnet and a reply-yes CTA.</description>
    </item>
    <item>
      <title>Is cold email a numbers game? 4,300 leads, 25 opportunities</title>
      <link>https://dfyautomation.io/case-studies/is-cold-email-a-numbers-game/</link>
      <guid>https://dfyautomation.io/case-studies/is-cold-email-a-numbers-game/</guid>
      <pubDate>Fri, 23 Oct 2026 12:00:00 GMT</pubDate>
      <description>Is cold email a numbers game? 4,300 leads, 9 business days, 25 opportunities: 1 for every 170 leads, with the list, offer, lead magnet and deliverability right.</description>
    </item>
    <item>
      <title>Questions to ask a cold email agency: who owns it, who pays</title>
      <link>https://dfyautomation.io/blog/questions-to-ask-a-cold-email-agency/</link>
      <guid>https://dfyautomation.io/blog/questions-to-ask-a-cold-email-agency/</guid>
      <pubDate>Fri, 23 Oct 2026 12:00:00 GMT</pubDate>
      <description>Two questions to ask a cold email agency before you sign: who owns the tech stack, and who pays for it. Plus what gets built in your name from month one.</description>
    </item>
    <item>
      <title>Cold email lead magnet: 0 positive replies to 16 opportunities</title>
      <link>https://dfyautomation.io/case-studies/cold-email-lead-magnet/</link>
      <guid>https://dfyautomation.io/case-studies/cold-email-lead-magnet/</guid>
      <pubDate>Wed, 21 Oct 2026 12:00:00 GMT</pubDate>
      <description>A $6,000 cold email lead magnet got 0 positive replies. Same offer, new angle: 16 opportunities from 3,600 emails in six business days. What changed, and why.</description>
    </item>
    <item>
      <title>Cold email reply rate dropping? Backup variations that held 2%</title>
      <link>https://dfyautomation.io/case-studies/cold-email-reply-rate-dropping/</link>
      <guid>https://dfyautomation.io/case-studies/cold-email-reply-rate-dropping/</guid>
      <pubDate>Mon, 19 Oct 2026 12:00:00 GMT</pubDate>
      <description>Cold email reply rate dropping after launch? Ali's fix: backup variations of the body and subject lines with no shared words. 3,700 emails, 13 opportunities.</description>
    </item>
    <item>
      <title>Is cold email right for my business? 5 checks to run first</title>
      <link>https://dfyautomation.io/blog/is-cold-email-right-for-my-business/</link>
      <guid>https://dfyautomation.io/blog/is-cold-email-right-for-my-business/</guid>
      <pubDate>Fri, 16 Oct 2026 12:00:00 GMT</pubDate>
      <description>Is cold email right for my business? Run 5 checks first: ROI against the retainer, a TAM of 30,000+ companies, SMB or mid-market buyers, a sales team, a tested offer.</description>
    </item>
  </channel>
</rss>
