Co-founder · Sales and GTM strategy
Ali Asghar
- Former VP of Sales
- Former GTM engineer
- Pipeline, positioning and outbound strategy
A founder-led team behind your go-to-market.
Ali Asghar and Javeria Shah run DFY Automation together. We run cold email for companies selling to SMB and mid-market, and build agentic GTM systems for revenue teams selling to mid-market and enterprise, starting with call-ready leads for their SDRs.
DFY Automation is a done-for-you go-to-market agency for B2B companies: cold email for teams selling to SMB and mid-market, and agentic GTM systems for revenue teams selling to mid-market and enterprise, from call-ready leads for SDRs up. It was founded by Ali Asghar and 2025 Clay Cup world champion Javeria Shah.
Clay Cup 2025Javeria won the World Championship, announced live in San Francisco.Founder-ledAli and Javeria lead every engagement, from the first call to the weekly reviews.
Dover, Delaware8 The Green, STE R, Dover, DE 19901, USA
02 / The champion
Your go-to-market, built by a world champion.
Javeria Shah, our co-founder, won the Clay Cup 2025 World Championship. It was announced live in San Francisco and shown on the Times Square billboards. Clay is the platform GTM engineers build on, and it sits at the core of everything we run and build.
03 / The founders
You work with the two people who built it.
No account managers. Ali and Javeria lead every engagement, from the first call to the weekly reviews.
Co-founder · Technical GTM systems
Javeria Shah
Clay Cup 2025 World Champion
- Electronics engineer turned GTM engineer
- Clay, enrichment and AI workflows
Clay Cup 2025 · World Champion
“And the winner is… Javeria Shah.”
Announced live on stage in San Francisco, then shown on the Times Square billboards.
Clay's announcement on LinkedInA husband-and-wife team. Sales experience meets technical GTM systems.
04 / What we believe
We judge outbound bywhat it returns,not by what it sends.
We judge a system bywhat your team gains,not by the tools it adds.
- 01Measured in resultsPipeline, opportunities and time back for your reps are what count. Emails sent and tools added are only the means.
- 02Built around your teamReplies, signals and briefs go where your team already works. How you act on them is your call.
- 03Better every weekWe read the results and tune the targeting, the copy and the agents as we go.
05 / Book a call
Let's talk about your go-to-market.
An obligation-free 30-minute strategy call with Ali and Javeria, whether you want us to run it, build it, or you're not sure yet.
- 01Tell us what you're looking for, then pick a time.
- 02On the call, we look at your goals, your team and how you sell today.
- 03You get an honest recommendation. If we're a fit, a written plan and proposal follow.
Rather talk now?