Case studies: what we run, and what we build.
Cold email campaigns we run, with their numbers, and agentic GTM systems we build for revenue teams. Client names stay private.
These are real DFY Automation client results. One cold email campaign created $145K in pipeline and 37 opportunities from 16,000 emails at a 1.88% reply rate; the cold email case studies show what made the difference. The agentic GTM case studies show the systems we build: daily signal agents, CRM hygiene with customer signals, and account alerts for an enterprise SDR team.
- Emails sent
- 16K
- Reply rate
- 1.88%
- Opportunities
- 37
Numbers from Instantly analytics. Replies are real Slack alerts.
- Agents
- 2
- Runs
- Daily
- Window
- 24 hours
Launch briefExample
A target account launched an AI agent. Three contacts, opener drafted.
Threat talking pointExample
A new flaw in an AI coding tool, with a line sales can use.
Anonymised client build. Example alerts are illustrative. Read the case study
- Target accounts
- ~1,000
- Parts
- 3
- Status
- In rollout
Expansion flagExample
A customer opened a new office. Cross-sell flag sent.
Churn riskExample
A champion left a customer. At-risk alert, new contact found.
Anonymised client build. Example alerts are illustrative. Read the case study
- Top signals, first run
- 2
- Moves screened out
- 35
- Account cards
- Daily
Account cardExample
New CFO at a target account. Why now, angle, contacts, opener.
Screened outExample
An executive move outside the ICP. No card sent.
Anonymised client build. Example alerts are illustrative. Read the case study
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Cold email case studies
Real client campaigns, told by Ali: the list, the offer, what worked, what didn't, and the results.
| Case study | Result | Volume | Time | What changed |
|---|---|---|---|---|
| One in 170 leads | 25 opportunities | 4,300 leads contacted | 9 business days | The list, the offer, the lead magnet and deliverability, all right at once |
| A $6,000 lead magnet | 16 opportunities | 3,600 emails sent | 6 business days | The angle: emailing the people the lead magnet helps, about their own daily pain |
| Reply rates that held | 13 opportunities | 3,700 emails sent | 5 days (one week) | Backup variations of the body and subject lines, with no shared words |
Is cold email a numbers game? 4,300 leads, 25 opportunities
Is cold email a numbers game? 4,300 leads, 9 business days, 25 opportunities: 1 for every 170 leads, with the list, offer, lead magnet and deliverability right.
Watch or readCold email lead magnet: 0 positive replies to 16 opportunities
A $6,000 cold email lead magnet got 0 positive replies. Same offer, new angle: 16 opportunities from 3,600 emails in six business days. What changed, and why.
Watch or readCold email reply rate dropping? Backup variations that held 2%
Cold email reply rate dropping after launch? Ali's fix: backup variations of the body and subject lines with no shared words. 3,700 emails, 13 opportunities.
Watch or readCold email results
The replies behind these campaigns.
Every card below is a real Slack alert from a client campaign, the moment a buyer said yes.
Lead details hidden for privacyHover to pause
Javeria and the DFY Automation team are extremely skilled and dependable. They consistently iterate to improve the performance of outbound. I was especially impressed by how effectively they use agents to find and reach out to thousands of high quality leads every week.
Aum UpadhyayFounder & CEO, Silmaril (YC P26)
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See the 3 agentic GTM systems we've built inside clients' own stacks, and the signals behind them.
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Agentic GTM case studies
Systems we've built inside clients' own stacks: what each one watches, what it hands the team, and where it stands.
AI security company
Daily launch and threat agents
Two agents scan the last 24 hours for AI product launches and AI-related breaches. Every morning, sales gets qualified companies, the right decision makers, the reason to reach out now, and a drafted opener.
- Agents
- 2
- Runs
- Daily
- Window
- 24 hours
Vertical SaaS company
CRM hygiene and customer signals
One system that keeps the CRM clean, watches every customer for expansion and churn signals, and scores net new accounts from webinar, content and market signals. Scores land in the CRM. Alerts go to the account owner in real time.
- Target accounts
- ~1,000
- Parts
- 3
- Status
- In rollout
Enterprise software company
Account snapshots for SDRs
An agent reads the top-scoring accounts from the CRM and watches them daily. When a key executive changes or a major event happens, the SDR team gets a full account card: company snapshot, why now, the angle, contacts and a drafted opener.
- Top signals, first run
- 2
- Moves screened out
- 35
- Account cards
- Daily
Agentic GTM signals
The signals behind these builds.
Every card below is a signal our agents watch for, and what happens when it fires. 19 run in these builds today; the other 6 are ones we recommend adding.
Net newBuilt
New executive or budget owner at a target accountAccount card and opener to the SDRNet newBuilt
Breach or security incident at a companyProspect brief and an openerNet newBuilt
Transformation or cost-savings programAccount card, business-case angleNet newBuilt
Webinar registration from a target accountScore update and alertNet newAdd
Funding roundAccount card, growth angleNet newAdd
Repeat visits to pricing or product pagesAlert to the ownerExpansionBuilt
New office, acquisition or service lineCross-sell flagExpansionBuilt
Engagement with content on a product they don't ownCross-sell flagChurn riskBuilt
Champion or main user leavesAt-risk alert and the new contact foundChurn riskBuilt
Layoffs, closures or a hiring freezeAt-risk alertChurn riskAdd
Support tickets spike or sentiment dropsAt-risk alertData qualityBuilt
Duplicate or incomplete recordsMerged or filled on a scheduleData qualityBuilt
Wrong stage or missing ownerFixed, or routed to RevOps
Net newBuilt
AI product or agent launchBrief with contacts and an openerNet newBuilt
Merger, acquisition or integrationAccount card, angle on integration workNet newBuilt
Engagement with the client's experts' postsSignal to the account ownerNet newBuilt
Hiring for roles the product supportsScore update, timing angleNet newAdd
Job posts naming a legacy system or competitorDisplacement angleExpansionBuilt
Headcount growth at a customerUpsell flag to the account managerExpansionBuilt
New hire in the buyer's teamIntro and expansion playExpansionAdd
Usage near plan or seat limitsUpgrade conversationChurn riskBuilt
Customer acquired or mergesAt-risk alert to customer successChurn riskBuilt
Engagement drops before renewalRenewal outreach taskChurn riskAdd
Customer researching competitorsAt-risk alertData qualityBuilt
Contact left the companyRecord updated, replacement found
From the GTM signal libraryHover to pause
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See 3 cold email campaigns we run, with their real numbers, and the replies behind them.
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- 01Tell us what you're looking for, then pick a time.
- 02On the call, we look at your goals, your team and how you sell today.
- 03You get an honest recommendation. If we're a fit, a written plan and proposal follow.
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