Go-to-market, explained.
Cold email, outbound and agentic GTM, from Ali and Javeria. Short videos and case studies, each written up in full. Watch, or read.
Account signal alerts for an enterprise SDR team: 2 top-tier signals in the first test run
An agent watches an enterprise SDR team's top accounts every day and sends a full account card when an executive changes or a major event happens.
ReadAI signal agents for an AI security company: daily launch and threat briefs
Two AI agents run every day for an AI security company: one finds AI product launches, one finds AI-related breaches, and sales gets briefs with contacts and openers.
ReadCRM hygiene and customer signals for a vertical SaaS company
One system for a vertical SaaS company: it keeps the CRM clean, watches every customer for expansion and churn signals, and flags net new accounts worth a call.
ReadGoogle vs Azure inboxes for cold email: how many per domain, and what they cost
Google fits 3 inboxes per domain at 15 emails a day; Azure fits up to 75 at 4 a day. At 2,000 emails a day, all Azure costs about 44% less in year one.
Watch or readHow to build a TAM list for free, with lookalikes and filters
Build a TAM list for free: start from lookalikes of your best customers or filter by market, size and keywords. 5 customers gave 8,300 US lookalike companies.
Watch or readWhat to prepare before hiring a cold email agency: 4 things
What to prepare before hiring a cold email agency: an ICP of 30,000+ companies, one pain point per campaign, a value-first lead magnet and a reply-yes CTA.
Watch or readIs cold email a numbers game? 4,300 leads, 25 opportunities
Is cold email a numbers game? 4,300 leads, 9 business days, 25 opportunities: 1 for every 170 leads, with the list, offer, lead magnet and deliverability right.
Watch or readQuestions to ask a cold email agency: who owns it, who pays
Two questions to ask a cold email agency before you sign: who owns the tech stack, and who pays for it. Plus what gets built in your name from month one.
Watch or readCold email lead magnet: 0 positive replies to 16 opportunities
A $6,000 cold email lead magnet got 0 positive replies. Same offer, new angle: 16 opportunities from 3,600 emails in six business days. What changed, and why.
Watch or readCold email reply rate dropping? Backup variations that held 2%
Cold email reply rate dropping after launch? Ali's fix: backup variations of the body and subject lines with no shared words. 3,700 emails, 13 opportunities.
Watch or readIs cold email right for my business? 5 checks to run first
Is cold email right for my business? Run 5 checks first: ROI against the retainer, a TAM of 30,000+ companies, SMB or mid-market buyers, a sales team, a tested offer.
Watch or read