replies
01
Onboarding form
You tell us about your offer, market, customers, competitors and sales process, all in one detailed form.
YouFill in the form
Done-for-you cold email for teams selling to SMB and mid-market.
First we find out whether cold email is the right channel for you. If it is, we build the lists, write the copy you approve, set up the inboxes in your own accounts and launch. Interested replies land in your Slack, and your sales team closes them.
DFY Automation runs done-for-you cold email for B2B companies selling to SMB and mid-market businesses: lists, copy and inboxes in the client’s own accounts, with interested replies delivered to Slack. It was founded by Ali Asghar and 2025 Clay Cup world champion Javeria Shah.
Done for you, every week
What we run for you
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Asked about costjust now
“I would like to know more about this and the associated cost.”
InterestedIn your SlackTeam notified
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Wants the link4 min ago
“That sounds interesting, please feel free to send the link over.”
InterestedIn your SlackTeam notified
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Interested11 min ago
“Yes, I would be interested.”
InterestedIn your SlackTeam notified
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Asked for it26 min ago
“Sounds good, please share it with me.”
InterestedIn your SlackTeam notified
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Quick yes1 hr ago
“Send me!”
InterestedIn your SlackTeam notified
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Warm reply2 hr ago
“Sure thing. That would be great. Appreciate it!”
InterestedIn your SlackTeam notified
02 / Results
Real campaigns. Real replies.
Every card below is a real Slack alert from a client campaign, the moment a buyer said yes.
Lead details hidden for privacyHover to pause
The numbers behind these repliesPipeline, reply rates and opportunities from real client campaigns, and what changed each result.
Read the case studies
Javeria and the DFY Automation team are extremely skilled and dependable. They consistently iterate to improve the performance of outbound. I was especially impressed by how effectively they use agents to find and reach out to thousands of high quality leads every week.
Aum UpadhyayFounder & CEO, Silmaril (YC P26)
03 / How it works
From onboarding form to first opportunity.
Ali
Javeria02
Onboarding call
We go through your ideal customer, your positioning, your goals and what a qualified opportunity looks like for you.
You60 minutes
03
Email infrastructure
We buy your sending domains and inboxes, set up SPF, DKIM and DMARC, and warm them up, all in your accounts.
YouNothing
04
List building
We map your market and build lists of the right accounts and decision makers.
YouNothing
05
Copywriting
AI researches every account. We write and review every campaign, and you approve it before launch.
YouApprove the copy
06
Launch
Campaigns go live. We read the replies and improve the targeting and copy every week.
YouNothing
07
Handoff
Interested replies land in your Slack as opportunities.
YouYour sales team closes them
Then it runs every week.
Your part stays this small for as long as we work together.
Book a strategy callLooking at call-ready leads instead? We walk you through that process on the strategy call.Yours from day one
Every domain and inboxis in your name,paid for on our card.
We set up your cold email in your own accounts and pay for it with our company card. It's transferable from day one, so you own every piece of it.
- 01Set up in your nameSending domains, inboxes and the Instantly workspace are opened in your name, not ours.
- 02Paid for on our cardWe pay for the domains and inboxes with our company card. They're yours all the same.
- 03Yours to keepEvery lead list we build and every campaign we write stays in your accounts, transferable from day one.
04 / Tech stack
The stack we run and build on.
We set up every tool, connect them and keep them running.
- Data and enrichmentClay, Apollo, AI Ark, Prospeo, LeadMagic, Icypeas, Apify
- AI and automationClaude Code, Codex, Perplexity, n8n
- Sending and outreachInstantly, Smartlead, HeyReach
- Inboxes and deliverabilityZapmail, Premium Inboxes, ScaledMail, Sending.ac
- Your CRM, connectedHubSpot, Salesforce, Zoho, GoHighLevel, Attio
Some tool links are affiliate links: we may earn a commission at no cost to you.
Claude Code
Codex
Perplexity
05 / What you need
What it takes to get started.
A market big enough for cold email, deals worth $1,250 or more, and a team to close.
Done for you, every week
Cold email, done for you
Selling to SMB and mid-market
- A total addressable market of 30,000 or more.Enough of the right accounts for cold email to work.
- SDRs or a sales team to close.Interested replies land in your Slack. Your team turns them into customers.
- An ACV or customer LTV of $1,250 or more.Each new customer is worth enough for the campaigns to pay their way.
Not sure which one fits?Talk it through on a 30-minute strategy call. No pitch, just actionable recommendations.
Book a strategy call
06 / From the blog
Cold email, from the inside.
Short videos from Ali and Javeria, each with the full write-up underneath.
Cold email
Google vs Azure inboxes for cold email: how many per domain, and what they cost
Google vs Azure inboxes for cold email: how many per domain, and what they cost
Google fits 3 inboxes per domain at 15 emails a day; Azure fits up to 75 at 4 a day. At 2,000 emails a day, all Azure costs about 44% less in year one.
Watch or read
Cold email
How to build a TAM list for free, with lookalikes and filters
How to build a TAM list for free, with lookalikes and filters
Build a TAM list for free: start from lookalikes of your best customers or filter by market, size and keywords. 5 customers gave 8,300 US lookalike companies.
Watch or read
Cold email
What to prepare before hiring a cold email agency: 4 things
What to prepare before hiring a cold email agency: 4 things
What to prepare before hiring a cold email agency: an ICP of 30,000+ companies, one pain point per campaign, a value-first lead magnet and a reply-yes CTA.
Watch or read07 / Part of go-to-market, done for you
Not the right fit? There's another way in.
We run cold email for you, or build the system behind your revenue team. Here's the other one.
Build it for us
Agentic GTM systems
Mid-market and enterprise revenue teamsWe build the system behind your revenue team, in your own stack, most often starting with call-ready leads for your SDRs. Then you take the keys, or we refine and grow it.
How do we know if cold email will work for us?
That's the first thing we figure out. On the strategy call we look at your market, your offer and your sales team, and tell you whether cold email is the right channel. If it isn't, we talk through an agentic GTM system instead, which usually starts with call-ready leads for your SDRs.
Do we need an SDR team?
For cold email, yes: your SDRs or sales team close the opportunities that land in your Slack. For an agentic GTM system, you need a revenue team to act on what it finds. If it starts with call-ready leads, that means SDRs to make the calls; the system does the research, the updates and the watching behind them.
Who do you work with?
B2B companies with a sales team. Cold email is for teams selling to SMB and mid-market companies, with a total addressable market of 30,000 or more and an ACV or customer LTV of $1,250 or more. Agentic GTM systems are for revenue teams selling to mid-market and enterprise, with 200+ employees or a revenue team of 10+, and an established CRM: teams selling to enterprise, teams whose market is too small for cold email, and teams that would rather not use it.
What does onboarding look like?
For cold email, it's one detailed onboarding form and one 60-minute call. Then we set up your email infrastructure, build the lists, write the copy for your approval and launch. For an agentic GTM system, it starts with a two-week audit: read access to your stack and one 90-minute workshop. Then you approve a written blueprint, and we start the build.
Who owns the domains, inboxes and lists?
You do, from day one. Domains, inboxes, lead lists, campaigns and the Instantly workspace are set up in your accounts, and we pay for them with our company card. Everything is transferable from the start.
What does it cost?
It depends on the service, your volume and the scope. After the strategy call, we send you a written proposal with the plan and the price.
Do you send from our main domain?
No. We send from secondary domains that look like yours and redirect to your website, so your main domain and your client email stay safe.
Who will we work with?
Both founders, Ali and Javeria. They lead every engagement, from the first call to the weekly reviews.
09 / Book a call
Let's talk about your go-to-market.
An obligation-free 30-minute strategy call with Ali and Javeria, whether you want us to run it, build it, or you're not sure yet.
- 01Tell us what you're looking for, then pick a time.
- 02On the call, we look at your goals, your team and how you sell today.
- 03You get an honest recommendation. If we're a fit, a written plan and proposal follow.
Rather talk now?